The ESG Brand Perception Index

Top U.S. brands scored by consumer perception of environmental, social, and governance impact

The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights. Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands across seven verticals, along with key insights.

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Key Insights for the Month of October

This month's ESG insights cover how the retail industry is perceived, gender opinion differences for brands, where Amazon sits within the ESG spectrum, and what respondents thought all retail companies should be doing to have a positive impact in their communities. Read them here.

Previous key insights:

Methodology

The Swayable-ANA ESG Brand Perception index poll has been conducted since April 1, 2021 using Swayable's proprietary consumer data and analysis platform. It is based on a sample of more than 15,000 American adults aged 18 or older, who are users of smartphone devices and apps that participate in Swayable's network. Scores are determined monthly for between 400 and 500 brands, consisting of ANA members and others determined to have sufficient national consumer familiarity. All reported figures are rounded to the nearest whole number, and the estimated margin of error is 1-2 points. Calculated scores are scaled averages of Environmental, Social, and Governance answers from respondents, who score the three metrics on 100-point slider scales from: Very Negative 0 → Neutral 50 → Very Positive 100. All respondents are given non-cash rewards for participation, with clear opt-in consent. No unnecessary personally identifiable information is requested or collected.